At Publicis, Roger Norris and I pitched the Hilton account with a new brand positioning, “Our stage. Your story”. The campaign won the business and introduced a new, warmer, more family-oriented image for Hilton. Throughout its history, Hilton has provided the setting for memorable events, both collective and in individual lives. The campaign was launched with an anthem video that Hilton also featured at their properties. The meaning of “Our stage. Your story” was developed through print, digital, iTunes radio, social media and events.