AXA Insurance is a well established brand in Europe but not in the US. As a challenger, AXA wanted to inspire people already working with a financial advisor to take another look at their financial planning and see how AXA could benefit them. To bring this idea to life, we created a live stunt in a natural science museum. Working with renowned body-paint artist, Johannes Stoetter, we featured a special “exhibit” and filmed what happened when people were surprised into taking another look.